The AFL has confirmed the 2026 Grand Final will feature a Bollywood entertainment spectacular sung entirely in Hindi, completing its transformation from football league into corporate values delivery system.
Executives admit the decision came after a Super Bowl watch party. “They get outrage, think-pieces, and brand alignment,” one said. “We get complaints about parking.”
The performance will be global, earnest, and largely incomprehensible. Commentary will explain it repeatedly. Fans are expected to clap politely and pretend they understand.
Pre-game ceremonies will include multiple acknowledgements, sponsor integrations, and symbolic gestures, ensuring nobody is sure when the football is meant to start. Confusion is part of the experience.
Reaction was immediate. Conservative influencers vowed to boycott while live-streaming the event. Turning Point Australia announced alternative “anti-woke” programming, Holly Valance performing a reimagined pop set, and Pauline Hanson preparing her own blunt, on-brand ceremonial response.
Despite the chaos, ratings analysts are quietly delighted. Nothing drives eyeballs like a national argument where everyone insists they’ve switched off.
Next year: a bilingual coin toss. Halftime apology for the apology. Panel explaining why fans are wrong.
“We’re not political,” an AFL spokesperson said. “We’re just trying to win.”
